Resume
8/2016– 11/2016
The Moorestown Community House & Ballroom — Moorestown, NJ
Interim Executive Director
Acted as Chief Executive Officer responsible for all business, operational and financial functions of historic 501(c)(3) service organization & wedding/event facility. Directly responsible for daily strategic, financial, facility, event, landlord, vendor, caterer, staff, marketing & business elements of the organization in an interim capacity. Oversaw all pool facility and program management. Key projects include: remediated $2MM forensic insurance claim, management of $2MM Capital Campaign, $1.3MM historical building restoration.
12/2015 – 8/2016
Fundraising Coordinator
Managed sponsors program comprising $35k of 2016-17 top-line revenue. Responsible for all aspects of annual Wine Tasting event, representing $70k in fundraising revenue. Independently concepted, designed, solicited & generated $11k in funding for and published the 2016-17 Community Calendar distributed to 9k+ local audience. Wrote and produced 2016 Annual Report. Responsible for all social media marketing. Maintained effective relationships with all stakeholders: Board of Trustees, key patrons, users, tenants, caterers, Community Partners, vendors, guests, media, local businesses and the Mt. Laurel YMCA. Attended events and oversaw event and building staff as necessary. Managed on-call situations on evenings and weekends.
1/2006 – 7/2008
Melillo Consulting — Somerset, NJ
Marketing Consultant, Virtual
Responsible for successful launch of www.melillo.com for HP IT consulting firm. Scope included: strategy, planning, discovery, mapping, creation of all wireframes, writing of all copy and sourcing and oversight of internal developer and external designer. Oversaw development and roll-out of
in-house content management system. Additional projects: writing and development of quarterly newsletter, company brochure, annual marketing strategy, national event planning and implementation for C-level audiences. Planned and executed company’s annual golf outing for 400+ C-level customers and prospects, which generated 15 qualified leads resulting in $1MM+ annual sales for 2008.
1/2005 – 1/2006
Avenue A | Razorfish — Philadelphia, Pa
Business Development Manager
Top sales manager for Philly office of largest interactive ad agency/web development firm in US (2005, 2006). Drove sales from contact through strategy, proposal, presentation & successful conclusion w/in defined market. Aggressively researched, identified & qualified target prospects & developed contact strategy. Built and maintained alliances with C-level decision makers. Managed all inbound leads, collaborated effectively with senior management and internal teams to respond to all RFPs and craft all new business proposals and pitches for maximum revenue generation. Closed $700,000 in revenue within first four months on the job. Responsible for the largest web development win in the history of the Philadelphia office.
8/2000 – 1/2005
America Online/Time Warner, Inc. — Dulles, VA
Senior Account Manager
18
8/1999 – 8/2000
The Martin Agency — Richmond, Va
Senior Account Executive, Martin Interactive
Strategized, developed & maintained gerber.com & tenderharvest.com. Launched Gerber's first e-commerce site @ gerber.com. Coordinated data transfers to Gerber's direct mail house & other partners to support ongoing customer relationship management & data mining initiatives. Identified & forged partnerships w/ e-tailers & third-party vendors for online merchandising, promotions & product fulfillment. Oversaw development of branded content on partner sites: Babycenter.com, Netgrocer.com, & Drugstore.com. Launched & sold new product online via gerbermom.com. Helped plan, implement & optimize $600,000 banner ad campaign. Analyzed weekly activity via Web Trends software & optimized online initiatives based upon those analyses. Led team of six.
Account Executive
Assisted in production of Flash consumer health site for Novartis Pharmaceuticals @ novartisconsumerhealth.com & mini-sites for brands: Lamasil, Maalox, Desenex, Ex-lax, Gas-X. Planned & oversaw production & systems integration of scottstringfellow.com, a corporate site for regional brokerage firm, including a database-driven content management system. Helped plan, implement & optimize banner ad campaigns for Network Solutions, Inc. & Careerbuilder.com.
8/1995 - 8/1999
The STAR Group Advertising Agency — Cherry Hill, NJ
Senior Account Executive, STAR Interactive
Facilitated new media development from concept & strategic mapping through client training & technical support. Daily liaison for websites: Zeneca Pharmaceuticals @ diprivan.com, The NJ Lottery @ state.nj.us/lottery/biggame, Global Vacations Group @ gvg.com, Philadelphia University @ philau.edu, NJ KidCare @ njkidcare.org, & regional LTL motor carrier, Jevic Transportation @ jevic.com. Drove development of intranet site for PA House of Reps., a CD-ROM prototype & series for GMAC Mortgage, a utility site for Vlasic Farms Mushrooms, e-commerce for Agson Inc. & banner ad programs for The Philadelphia Orchestra, Global Vacations Group & Agson. Strategic lead & primary client interface on all projects. Prospected, pitched & acquired new business for STAR Interactive.